Thank you for a fantastic Open House! November 06 2015

It was Halloween and we had balloons, candy, Bloody Mary’s and Chicken Wings.  I knew it was going to be a great day, but I didn’t know how great. Our open house on Saturday was a big success and the best part was seeing all of the familiar and new faces stop by.  As most of my business is conducted online, I hardly ever get to talk to ‘real’ people. It is something I love and I was so happy to share the story of Julie’s Beet and our terrific artisans with everyone who stopped by.

Here were the highlights…

EssieSpice Pop Up

It was wonderful to share our space with Essie, the creator of EssieSpice.  She brought the heat with her chicken wings and sweet potato tater tots.  Each item was finished with one of her signature sauces.  It was difficult to choose a favorite and I was glad to taste them all.  It was also fantastic to hear Essie speak of her heritage and inspiration for her sauces.

A Visit from the Spice Master

Lior Lev Sercarz of La Boîte stopped by with samples of his spices and some delicious spiced popcorn. It was wonderful to hear from the spice master himself about creating the different blends and what is happening next.  Lior always has great business advice and I am so lucky he shares it with me!

The Bloody Mary Bar

I knew this would be a success as who doesn’t like a really good Bloody Mary and everyone also loves being involved in creating their own drink.  The bar was stocked with The Bloody Mary Spice Master Collection from La Boîte consisting of four different blends to accompany Vodka, Gin, Tequila and Aquavit.  In addition to the tomato juice, lemons and limes we also had Artion Green Olives, D.a.T. SaUce, Jacobsens Salt Co. Sea Salt Flakes, Gus & Grey Hola!Hola! Smoked Garlic and Tomatillo Jam and Rick’s Picks Smokra and Mean Beans.

All of You

It would not have been a fantastic day without all of you stopping by. Thank you to those who came from near and far to see what Julie’s Beet has to offer.  A big thank you to my friend Emily, who earned the title of Employee of the Month for all of her hard work throughout the day. Finally, a huge Thank you to my Husband and son who not only helped on the day of the open house, but also got to assist in the preparations weeks ahead.

If you didn’t make it to the Open House and would like to see what Julie’s Beet has to offer, send me an email at  I am happy to share the stories of the artisans with you and take you on a culinary tour you won’t forget.

Some of my photos from the day are on this album here.

Happy Friday,



Spend Halloween with Julie's Beet October 30 2015

Do you have plans for the weekend? I know Halloween is a time for scary nights and costumes along with lots of sweets! If you are in New York this Saturday, I hope you’ll make time in your day to stop by our open house.  If you aren’t going to be in New York, you still have time to book a plane ticket and find a hotel.  The Mets are also playing in the World Series this weekend so that is another excuse to be in New York City!!!

The open house is this Saturday, October 31st from 12-4pm.  We’ll be featuring a samples of our products in addition to some special guests.

Essie Bartels from EssieSpice will be on hand to share the story behind her spices and also tempt your palate with some delicious samples. You didn’t know chicken wings and tater tots could taste this good until you’ve tried them with the spice blends from EssieSpice.

Lior Lev Sercarz of La Boîte Spices will be stopping by to answer questions about his spices and take you on a tour of his blends. We’ll have samples to smell and taste and also some spiced popcorn as a treat.

If that isn’t enough, a Bloody Mary Bar will be available for testing out the La Boîte Bloody Mary Spice Master Collection, Rick’s Picks Mean Beans & Smorkra, Gus & Grey Hola! Hola! Jam,  D.a.T. Sauce, Artion Green Olives and Salt from Jacobsens Salt Co.

We’ll also have mini Rococo Chocolates Bars will be on hand for all trick-or-treaters as well as samples of our olive oils, biscuits and honeys.

I hope you’ll be able to stop by for the festivities and did I mention, we’ll have everything available to purchase!  I look forward to meeting you Saturday and cannot wait to share all of the details with you after the open house is over!

Happy Friday,


Halloween Open House October 27 2015

Saturday October 31, 2015

Noon – 4pm

210 West 80th Street New York, NY 10024*

Join us for a fun-filled event with the best tricks and treats featuring artisan food products from across the globe

-Create a personalized Bloody Mary with fixings from La Boîte, D.a.T. Sauce, Gus & Grey and Rick’s Picks

-Pop-Up Shop from Essie Bartels featuring Tasty Treats made with delicious sauces from EssieSpice

-Spicy Popcorn from Lior Lev Sercarz & La Boîte

-Sweet treats from Rococo Chocolates

*Please note there is a flight of stairs going into the shop