Our Story

Julie’s Beet was created to bring fine artisanal products from around the world before a larger audience.



Our founder, Julie Rosenberg, grew up in the Midwest in a family that loved to eat and cook!  She followed her passion for cooking and food through culinary school and eventually landed in NYC.  Julie gained valuable experience working for some of the best chefs and restauranteurs in the world, including Daniel Boulud, Danny Meyer and Thomas Keller.  After spending time in the kitchen and the dining room Julie realized she not only loves eating and cooking but also sharing these passions with others. Julie’s Beet is a way to continue to sharing these loves with a larger audience.

At Julie’s Beet we are constantly searching near and far to find hidden food gems. We guarantee the product you choose will be the perfect hostess gift for a friend, birthday present for your mother or just a treat for yourself. Our selection features products that are made by people who are truly passionate about what they create. Each artisan has a story and it is our desire to share their stories with you through their magnificent products.

Please join us in writing the next chapter in this delicious story.